The new window display at our flagship Chelsea store has just received its final finishing touches and our glamorous garden sheds are now ready to welcome visitors:
Inspired in part by Derek Jarman’s Prospect Cottage (and its world-famous garden) on the shingle at Dungeness and also by the five Artisan Retreats that are a new addition to this year’s RHS Chelsea Flower Show (more on these soon), the sheds were designed by Betsy Smith, our Head of Visual Merchandising, and her team. ‘Although they were made to order for us, with our specific needs in mind, we’ve already had customers asking us where they can get them from and even measuring them up!
‘Their black exteriors are an excellent foil for the green interiors, making them appear even more vivid and providing a really strong backdrop for the white furniture, which includes Jasper Morrison’s Thinking Man’s chair (top), the Leaf range and the Hardoy Butterfly chair (below), all new this year.
‘Customers can buy directly from the sheds – we’ve filled them with a combination of traditional garden accessories, such as balls of twine and plant pots, and our luxurious utility products, including hand-made brushes, boot scrapers and old-fashioned soap flakes. There’s also a selection of outdoor-related accessories, including gardening books, plant pots and plump cushions.
‘The plants surrounding them – and growing over them – are a mixture of cottage garden flowers, herbs and shrubs, as well as drought-friendly grasses, succulents and cactuses; it’s a quiet, scented spot where customers can potter and relax in a busy part of town!’